Packaging Design: Clue

Brief

This project was derived from a Multi-Disciplinary Universal Design Travel Studio. The entire studio traveled to Japan to complete observational research and workshops on Universal Design. Throughout the studio I was guided on how to use Universal and Inclusive Design to design more meaningful and empowering products/brands.

Approach

I began with creating connections from my observational research in Japan and breaking that into a conceptual framework that housed the brand. From there I did work on framing the brand’s principles, aesthetics and the ultimate benefits and functions of the Clue final products.


Observational Research

Conceptual Framework

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Ultimate Benefits

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Problem Storyboard

Bella Hill is a 28 year old blind PR consultant at Krupa Consulting living in LA. While getting ready for a big presentation at work Bella runs into makeup trouble and longs for a brand that understands her needs.

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Solution Storyboard

Bella Hill discovers Clue an interactive and tactile beauty brand that she can use with ease. Bella feels empowered and can go into her presentations feeling confident knowing she both looks and feels her best.

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Brand Colors

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Brand Essence

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Brand Form Language: geometric inspiration

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Concept Sketches

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Exploded View of Chosen Design

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Packaging Flats

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Prototype Images

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